What started as an idea turned into a full-on pinch me moment.
For International Women’s Day, BLOQ teamed up with Ocean to take over the streets, literally. With 12 billboards across 3 cities, we had one clear message:
Be safe, babe.
From Amsterdam to Rotterdam and The Hague, our signature green lit up the city, sparking awareness around something that matters every single day: feeling confident and safe wherever you go.
A roadtrip we won’t forget
We couldn’t just let it happen without seeing it for ourselves.
So we got in the car and went on a BLOQ roadtrip across the Netherlands — chasing our own billboards. From city to city, spotting them one by one… it honestly felt surreal.
Seeing BLOQ out there, in real life, on that scale?
Yeah… pinch us.
More than just billboards
This wasn’t just about being seen.
It was about starting conversations.
About reminding every girl, every woman, every BLOQ babe:
you deserve to feel safe, always.
Did you spot us?
If you saw one of our billboards, we’d LOVE to know.
Tag us, share it, or send us a message.
Because this is just the beginning 💚
