In January, we brought BLOQ to life, offline.
For one full week, we hosted our very first BLOQ pop-up store in Amsterdam, with one goal in mind:
Create awareness around safety — in a way that feels empowering, fun, and real.
So we called it exactly what it stood for:
Be safe, babe.
A week we’ll never forget
Meeting our community in real life?
That was everything.
From the moment we opened, it wasn’t just a store, it became a space where BLOQ babes came together. Every single day had its own vibe, its own energy, and something special going on.
Something new, every dayÂ
We teamed up with some amazing brands and creatives to make each day unique:
- Gingeru served fresh ginger shots
- Mazu Matcha kept everyone going with matcha
- A live artist painted portraits of our visitors
- Pimpz upgraded electric bikes
- Ziemi showcased stylish bike lights to stay visible and safe
Every day felt different, but always with the same mission:
confidence, connection, and awareness.
Giving back to our communityÂ
We didn’t just want people to come by, we wanted to give back.
Throughout the week, we gave away 25 prizes to our visitors.
And on the final day… we went all in.
One lucky BLOQ babe rode home on a BLOQ green Tenways e-bike đź’š
More than a pop-up
This wasn’t just about products.
It was about starting conversations, creating moments, and showing that feeling safe should always be part of your everyday life, without fear, without compromise.
To everyone who came by…
Thank you. Truly.
This was just the beginning and we’re only getting started.
Be safe, babe đź’š
